A brand is more than just a visual symbol. It represents more than a logo. Branding at its presence looks into a company’s values, its practices and the culture of the company. Here are things you should know about branding to help you start off with.
Branding kicks off with its consistency. From how it presents itself to the audiences, be it physically or digitally, branding in today’s age requires consistency to what it believes in. In this case, values. Branding no longer talks about the huge logo you have on your marketing print, but on the things you do as an organisation. Being consistent and knowing when to move on with times is crucial in creating the brand consistency.
Building the Consistency
Businesses that deal with you will most probably not remember you for your product but for the service you provide. Maintaining the relationship and consistency is key to good branding or a good reputation. Your values and the customer experience is where you create a story about your brand. Share positive feedback on your website, marketing materials and social media to create this story of good branding.
How do people see your company or how do you want to be seen? As you build towards consistency, bring in the human touch! Engage with your customers. Are there interests that your company has that are similar to your customers? If there are, engage with them to show a different side of the company. If you have a team of employees that love cycling, and a client or potential client happens to have a deep interest in cycling. Why not with engage them through cycling? This is about building and maintaining the relationship. So find that interest!
Great story and a budding relationship, businesses build trust through its consistency and the personalities of the people in your company. Showing consistency in the emotional perspective reveals trust, and many businesses want this sense of security on who they are working with. Trust and emotional connections are enhanced when both sides are purpose-driven in achieving a mutual goal.
Potential buyers or customers want to know more about who they are dealing with these days and will want to know why they should have a business dealing with you. This pretty much relates to emotional connections. This drives us back to the personality. Now, it’s not just you but your employees, happy employees. We’ve all heard how satisfied employees can boost conversion and drive sales. When employees are happy, they would feel proud and understand that accountability that they each hold to protect the sense of belonging and togetherness in the company. Employee engagement and building that branding in them is extremely important.
Finally, be helpful. As simple as that. Help your customers succeed. This is especially true for those who are selling a service or the intangibles. Are there any issues that customers often face and have problems dealing with? How can you help?
Here is a chance for small business owners to make contact and build relationship with their clients or potential clients. Use various platforms to help your customers succeed. Your website, social media and maybe it’s worth asking a local media if they have space or column for you to contribute a monthly article in. Publish articles that will help your customers.
Using images and videos will help give a better user experience when it comes to communicating the content to your target audience. Linking your social media with the content that can help allows them to share their content to people with similar interest and people from the same industry. This can greatly improve your brand awareness.