Branding Awareness for Small Businesses

Building a Brand and story for small business

A brand is more than just a visual symbol. It represents more than a logo. Branding at its presence looks into a company’s values, its practices and the culture of the company. Here are things you should know about branding to help you start off with.


Branding kicks off with its consistency. From how it presents itself to the audiences, be it physically or digitally, branding in today’s age requires consistency to what it believes in. In this case, values. Branding no longer talks about the huge logo you have on your marketing print, but on the things you do as an organisation. Being consistent and knowing when to move on with times is crucial in creating the brand consistency.

Building the Consistency

Businesses that deal with you will most probably not remember you for your product but for the service you provide. Maintaining the relationship and consistency is key to good branding or a good reputation. Your values and the customer experience is where you create a story about your brand. Share positive feedback on your website, marketing materials and social media to create this story of good branding.

The Story

How do people see your company or how do you want to be seen? As you build towards consistency, bring in the human touch! Engage with your customers. Are there interests that your company has that are similar to your customers? If there are, engage with them to show a different side of the company. If you have a team of employees that love cycling, and a client or potential client happens to have a deep interest in cycling. Why not with engage them through cycling? This is about building and maintaining the relationship. So find that interest!

Emotional Connection

Great story and a budding relationship, businesses build trust through its consistency and the personalities of the people in your company. Showing consistency in the emotional perspective reveals trust, and many businesses want this sense of security on who they are working with. Trust and emotional connections are enhanced when both sides are purpose-driven in achieving a mutual goal.

Personal Branding

Potential buyers or customers want to know more about who they are dealing with these days and will want to know why they should have a business dealing with you. This pretty much relates to emotional connections. This drives us back to the personality. Now, it’s not just you but your employees, happy employees. We’ve all heard how satisfied employees can boost conversion and drive sales. When employees are happy, they would feel proud and understand that accountability that they each hold to protect the sense of belonging and togetherness in the company. Employee engagement and building that branding in them is extremely important.

Be helpful

Finally, be helpful. As simple as that. Help your customers succeed. This is especially true for those who are selling a service or the intangibles. Are there any issues that customers often face and have problems dealing with? How can you help?

Here is a chance for small business owners to make contact and build relationship with their clients or potential clients. Use various platforms to help your customers succeed. Your website, social media and maybe it’s worth asking a local media if they have space or column for you to contribute a monthly article in. Publish articles that will help your customers.

Using images and videos will help give a better user experience when it comes to communicating the content to your target audience. Linking your social media with the content that can help allows them to share their content to people with similar interest and people from the same industry. This can greatly improve your brand awareness.


Health and Safety: 4 Things to Consider when Using Ladders and Stepladders at Workplace

Using stepladder and ladder at workplace for health and safety measures

Anyone who comes into regular contact with me knows that I have an obsession as regards the safe use of ladders/stepladders, ensuring that a ladder/stepladder log is maintained, that the ladders are regularly inspected and that these inspections are documented.

There has been a recent case involving Volvo following a fall from a faulty ladder that resulted in the Company being fined £900,000.

In September 2015 a worker was servicing a large delivery truck for Volvo. This included the repair of a rope which was provided to assist drivers accessing the back of the lorry. The rope was about 3.5 metres from the ground and accessible from a stepladder. For unknown reasons the worker fell, striking his head and losing consciousness. He was in hospital for five weeks and has been unable to return to work since.

As is required under RIDDOR, Volvo reported the incident to the Health & Safety Executive. The Inspectors duly visited the premises and inspected the stepladder. They found that it had one anti-slip rubber foot missing and another which was worn. There were no witnesses to the accident, but the HSE speculated that the ladder had slipped and the worker had struck his head on the truck as he fell.

As you might expect, a national firm such as Volvo did have a system in place for regularly checking its ladders and stepladders; the problem was that the system was not being adhered to. They had a ladder register but the ladders/stepladders had not been inspected for more than a year, despite the shortcoming being identified by auditors seven months prior to the accident. This was not the only problem with Volvo’s ladder control system.

The stepladder involved in the accident was not owned by Volvo and the company has been unable to establish how it arrived on site. The untrained employee used equipment which he would have rejected due to its poor condition had he been properly instructed.

My advice therefore is;

  1. Ensure that you have a ladder/stepladder register in place with each ladder clearly numbered and identifiable on the register.
  2. Any employee should be able to identify whether a ladder or stepladder has received a formal inspection in the required time period; in this case once per year but I would recommend more regular inspections than this. The inspection frequency depends on the level of risk and is usually between quarterly and half yearly.
  3. Staff should be instructed to reject equipment with evident defects and to place items in a quarantine area for repair or disposal.
  4. Training should be given to staff as to how to carry out pre-use inspections of ladders/stepladders.

As regards the case in question, Volvo pleaded guilty to breaching s.2(1)Health and Safety at Work etc. Act 1974 and was fined £900,000 plus £5,820 in costs. Volvo had acted promptly after the accident to make improvements and pleaded guilty to the charges against it.

However, the sentencing guidelines introduced in February 2016 take into account a company’s turnover so that despite the company doing everything by the book after the accident, it still received a very large fine. Even non-fatal accidents can lead to very significant fines so it is not a good idea to cut corners.

Please bear in mind; it is relatively straightforward to buy replacement feet for ladders either from the manufacturer or a spare-parts specialist. For the sake of a few pounds there is simply no justification in taking the risk with defective equipment. In the event of you having any doubts about the condition of a ladder/stepladder please break it up (to prevent future use) and throw it away.

Head of Human Resource at Nicholsons Chartered Accountants Lincoln HR

Employee Sues Company for Defamation – Court case for HR

Any correspondence, including e-mails, may lead to actions of defamation if the contents are not true. The High Court has recently considered a defamation claim in relation to emails sent to the employer’s client database which stated among other things that an employee had been dismissed for gross misconduct.

The employee unsuccessfully sued for defamation, but this case acts as a reminder that such correspondence may come under scrutiny by a court and should therefore be always carefully drafted to ensure there is sufficient evidence to support the truth of any allegations made.

It is possible that in the event of an employee, who is close to say a group of key suppliers, being dismissed for gross misconduct then the employer may wish to notify these people so that they know who they should deal with moving forwards.

The High Court has recently considered a defamation claim relating to e-mails of this nature sent to the employer’s client database. The claim was brought by a recruitment consultant, T, against his former employer.

The relationship between T and his employer had deteriorated, partly because T had entered into an intimate personal relationship with KK, a former member of the employer’s team who had moved with another team member, ZC, to a rival firm. A meeting took place at which the employer alleged that T had given confidential information to KK and the rival firm. As a result of this dispute, T’s employment ended, although the precise facts of that termination were disputed – the employer believed it had dismissed T for gross misconduct the following morning, whereas T claimed he had resigned and had been constructively unfairly dismissed.

Over the next few days, the employer emailed over one hundred companies in its client database, and named T, and said that he had been dismissed for gross misconduct. The employer actually sent two versions, a short version and a longer version.

At a preliminary hearing of T’s defamation claim, the Court held

(a) That T had regularly supplied commercially important confidential information about the employer’s business and its customers’ businesses to commercial rivals in breach of his contractual obligations;

(b) As a result the employer had dismissed T for gross misconduct; and

(c) His misconduct was so serious that there were reasonable grounds to suspect it amounted to a criminal offence. The Court went on to hold that it was persuaded, on the balance of probability, that the e-mails had caused harm to T’s reputation of a sufficient degree of seriousness to pass the minimum threshold for a defamation action. T’s claim was therefore permitted to proceed to trial.

At the full trial of T’s claim, the Court held that the employer had a defence to T’s defamation claim because the contents of the e-mails were substantially true. The Court was satisfied that T had passed confidential information to KK and her colleague ZC (and in turn to the competitor firm).

So, in conclusion, although the employer on this occasion was held not to have said anything defamatory about T in its e-mails, please remember that such correspondence may come under scrutiny by a court and should therefore be carefully drafted to ensure there is sufficient evidence to support the truth of any allegations made.

Head of Human Resource at Nicholsons Chartered Accountants Lincoln HR

Impact of the UK Election result on Making Tax Digital, the economy and Brexit.

Impact of the UK Election result on Making Tax Digital, the economy and Brexit.

When speaking to people eight weeks ago it seemed almost impossible that anything other than a significant Conservative win would be the result of the General Election. But I guess Harold Wilson was right when he said “A week’s a long time in politics” and now there is a hung parliament what does that mean for micro, small and medium sized business owners?

Making Tax Digital

I think this is going to be something left in the “in tray” of, Chancellor, Philip Hammond. It’s almost certain to be introduced at some point but I think it’s likely to be postponed whilst other more pressing matters are covered off. Business owners should still be planning for this as I don’t think the postponement will be for long, with the best planning focusing on introducing digital accounting systems. Systems like XERO will help deal with the obligations of Making Tax Digital but also give the opportunity to build efficiencies into systems and procedures.

Economic uncertainty

Brexit and a weak supply and confidence agreement with the DUP mean that further shocks in the economy are likely. How these issues effect the pound, consumer confidence, inflation and growth in the economy is unknown but with a “weak and wobbly government there is sure to be some uncertainty. Whilst it’s a cliche that business hates uncertainty the wheels in the economy will continue to turn. As business owners we need to remain prepared to act if “shocks” effect our business. I wouldn’t advocate preparing 18 month plus plans but keeping a focus on the now and immediate future, watching key measures of performance for your business and monitoring cash.


Key questions around Brexit remain unanswered and the muddled political picture is not likely to help negotiations. I think it unlikely that the DUP effect will significantly influence the stance on the key issues however, I do think that there may be a softening in approach to try and align it with public opinion. I don’t think there is much we can do to protect against the negative effects of Brexit because we don’t know there will be any yet. For me focus should be on business as normal with close monitoring of performance and cash.

So whilst the result of the election might seem a disaster I’d not focus on the macro uk view. Instead I’d be focusing on good business disciplines; monitoring performance, controlling cash flows and keeping abreast of changes in the external environment that might impact on the business.

Richard Hallsworth Lincoln Accountant and Business Adviser LinkedIn

Investing in Farming and Agriculture Land and its Return On Investment

Investing in in farming and agriculture land and its ROI

Over the past five years, farmland has been seen as an investment comparable to many that could be made in the City, in terms of long term growth and security. There may have been a slight reigning back of land prices over the last twelve months, with Lincolnshire prime arable prices averaging £9,000 per acre on the Savills first quarter 2017 land survey, but the question remains whether investment is quite so attractive if the land is farmed.

Returns for farming land are currently estimated at between half and one percent of the capital employed. DEFRA’s research suggests that cereal, general cropping and pig and poultry farms tend to provide the greater returns on capital employed and the return tends to increase with the size of business.

To put this into context if 55 acres of land, ie £495,000 investment at today’s prices, is returning just £5,000; putting the same level of investment into residential property could realise £30-40,000 of income per year, perhaps even more with a little more active involvement.

Obviously there are many caveats drawn into the preceding example, and for many the opportunities required to achieve the land prices and returns would not arise, but it is important for farmers to ensure they are taking advantage of every opportunity that arises and to start to look at what may happen as the future of the basic payment scheme is debated.

The opportunity to become involved with property is one that can put in place an income stream as a contingency and if bought right, should hold its value. There are complications in terms of inheritance tax and have been changes in income tax recently for investment properties, so if this was something you were considering, Nicholsons would be happy to chat through the situation with you in advance of any transactions.

Dealing with Stress and Anxiety at Workplace- An Issue in Relations to Poor Management

dealing with stress at workplace nicholsons chartered accountants HR

The Health & Safety Executive has released figures regarding cases of stress, depression and anxiety. The total number of cases of work-related stress, depression or anxiety was 488,000. The number of new instances was 224,000. The impact of these cases was 11.7 million lost days. These numbers are frighteningly high. From our experiences I have seen an increase in issues relating to this type of illness and therefore I am not at all surprised by the numbers.

It is tricky trying to work out what the causes actually are for these types of illness; what the employee believes to be the issue is often very different from what management believes. I tend to believe that a person’s perception is indeed their reality, whether or not that may actually be the problem.

In the majority of cases I come across, issues of management (i.e. poor management) are very often at the centre of the problem. The perception that an employee is being treated unfairly or simply being treated wrongly is pretty common, as is the ability of management to deal with the workload pressures of its employees. These can include the expectation of too much work in too little time, unreasonable and unrealistically tight deadlines and poor man-management skills.

In terms of health & safety issues it is the construction sector that usually leads the way when it comes to health and safety statistics, but this is not the case with stress issues. Hitting the headlines in this area is the otherwise low-risk service sector, in particular those employees working in public sector roles such as healthcare and teaching.

Please remember that stress is just as much a hazard in the work place as any other hazard. There needs to be a stress policy in force and stress should be considered in terms of risk assessing. The HSE are quite prepared to prosecute employers who fail to take reasonable steps to protect their employees.

As readers of previous HS Broadcasts will know, health & safety comes under criminal law, but there is also civil law to be concerned about and I need to state that there have been a number of successful civil claims brought against employers who have failed in their duties to their staff.

I have heard that health & safety inspectors, whether HSE or Local Authority are starting to look at occupational health and reports of work-related stress are taken very seriously. So your managers need to keep a very close eye on staff and take action when they see warning signs.

Click the link below to contact Andy to chat about dealing with stress at workplace.

Head of Human Resource at Nicholsons Chartered Accountants Lincoln HR

What will happen to Businesses in Lincoln after the 2017 General Election

how the general election 2017 will affect business in lincoln

If the opinion polls are to be believed, which might be a bit of a stretch given their recent way-off-the-mark predictions (Paddy Ashdown’s promise to eat his hat after the close of polling at the last General Election springs to mind), then the gap between the two main political parties is now very small. This leads us to think more deeply about what tax planning might be required given the colour of the party in charge on 9th June.

If the Tory blue flag flies above Downing Street, there could be increases in tax at some point, as their manifesto no longer includes a promise not to raise taxes. Theresa May, and more particularly Philip Hammond (has anyone seen him recently?), felt the previous non-hike promise was too much of a constraint on policy–makers. No further details have been given over where tax rises might hit.

If, on the other hand, the red flag is flying, then we know that there will be tax rises at both a personal level and on corporate profits, to pay for Labour’s spending commitments. Personal taxes will rise for those earning more than £80,000pa, and the recent increases in Inheritance Tax thresholds will be reversed. Companies will see an increase in the rate of Corporation Tax on their profits from the current rate of 19% to 26%.

There is also uncertainty over the HMRC flagship policy of Making Tax Digital (MTD). Many of the proposals for MTD were removed from the last Finance Act, which was truncated when the snap Election was called. The change to the amount of tax-free dividends from £5,000pa to £2,000pa were also a victim of this action. It remains to be seen if either of these will be re-introduced in what is sure to be a second Finance Bill/Act of 2017 following the General Election.

Whichever party takes the reins of power, it will be necessary for taxpayers to make sure they keep an eye on their own personal circumstances, and how any tax changes might impact on them. It will no doubt keep us on our toes, and lead to a lot more tax changes, regardless of which party is in charge.

how will the 2017 general election affect business in lincoln

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